Monday, October 4, 2010

AuthentiCity


LFD's Carlos Alvarez Montero will be showing part of his new series "SCARS" at the illy issimo / SVA “Revealing Purity and Authenticity in Urban Life” exhibition in NYC next week (october 4-10) along with Igor Aronov, Matthew Baum, Giselle Behrens and Caroline Shepard.


Here is a little explanation about the exhibition:

“Revealing Purity and Authenticity in Urban Life” is an exhibit that explores the straightforward language of photography as a means to investigate signs of authenticity and purity in an urban setting. Open to the public for one week only from October 4 - 10, selections from “Revealing Purity and Authenticity in Urban Life” will be presented at the illy issimo AuthentiCity Lounge, located at 632 Hudson Street, in New York’s famed Meatpacking District during the Food Network New York City Wine & Food Festival.
“Revealing Purity and Authenticity in Urban Life” marks the final stage of a photography project created by illy issimo’s partnership with New York’s School of Visual Arts, with the aim of celebrating and supporting young emerging artists and challenging them to explore signs of authenticity and purity in urban settings.

Open to SVA students and alumni, the project began with more than 200 photographers who were charged with capturing their vision of urban life. Through a series of juror selections and exhibitions, five of the 200 photographers were selected to continue their work and each received a cash prize of $3000.00. Project winners were then chosen to be featured in this dedicated exhibition at the illy issimo AuthentiCity Lounge.

The winning photographer will be announced during the exhibition and will be awarded a cash prize of $10,000 as well as an assignment to execute an original photograph for illy issimo.


Monday, October 4 – Sunday, October 10

632 Hudson Street, between Horatio and Jane Streets, New York City

Hours: Monday and Thursday: 11 AM-8 PM
Tuesday and Wednesday: 11 AM-4 PM
Friday & Saturday: 11 AM-11 PM
Sunday: 1 PM-6 PM

Complimentary illy issimo coffee drinks and wi-fi all week

Note: Friday night from 6pm-11pm, we will also serve complimentary illy cocktails. We’ll have music too, as a part of a neighborhood event for NY Wine & Food Festival’s Meatpacking Uncorked! Event (of which illy is a sponsor). Open to the Public, no ticket needed.


RSVP
646 706 0408
svarsvp@escalatenow.com

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