After NaCo's big success in Mexico, the Mexican apparel company now is trying to break into the US Hispanic market. NaCo (a Mexican slang term for lower tackiness) is already at Macy's, a "nice" retail store chain. But the craziest thing here is that one of Naco's t-shirt with the slogan "Brown is the new white" created some reactions in conservative anti-immigrations websites generating e-mails to Macy's threatening a boycott and online rants about racism and immigrants trying to take over America. Some others thought this might offend some members of the Hispanic community. Actually, Fox did a story check it out! Then Macy's pulled the t-shirt and NaCo is almost sold out of this shirt.
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