La Family Dub collaborated once again with Mexico's lifestyle magazine SPOT with a story about the new iniciative from Adidas Originals: Celebrate Originality. The project started with the creation of a web film titled The Left Right Project, the first of a short film series launched this summer where the sneaker freaks from all over the world will have a chance to express their creativity creating their own web films.
In this first short film Adidas pays tribute to the Superstar model, an icon in the sneaker history. How they pay tribute? Adidas create two giant replicas of this model (the size of an SUV) and invited Surface2Air (NY) and Upper Playground (San Francisco), two recognized design collectives, to add color to one of the shoes. Both giant Superstars were taken to Venice Beach and showed to the public there.
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La Family Dub colaboro unas vez mas con la revista Mexicana SPOT, esta vez con una historia sobre la nueva iniciativa de Adidas Originals: Celebrate Originality. Este proyecto comenzo con la creacion del web film The Lef Right Project, el primero de una serie de cortos lanzado este verano donde los sneaker freaks de todo el mundo podran expresar su creatividad creando sus propios web films.
Adidas le rindio tributo en este primer corto al modelo Superstar, sin duda un icono en la historia del zapato tenis. Lo que hizo Adidas fue crear dos replicas gigantes de este modelo (del tamano de una camioneta SUV) e invito a dos reconocidos colectivos, Surface2Air (NY) y Upper Playground (San Francisco), a ponerle color uno de los tenis. Los dos Superstars fueron llevados a Venice Beach en donde toda la banda los pudo ver.
Photos: Adidas.com
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